Post by account_disabled on Feb 28, 2024 5:49:29 GMT
Working with Google Ads, we very often receive questions about how it works such as: “ How much does a campaign cost me? ” “ What type of campaign can I do for my business? ” “ When is the best period to promote my service/product ?” We always answer these questions with the same concept: In marketing there is no secret recipe applicable to all activities but the type of campaign, the budget to invest and the best period to promote a certain service or product depend on various factors and the objective we want to achieve. Each case is different. Before venturing into promotion through search engines, you must study the specific situation and identify the most suitable and least expensive promotion systems to find new customers. Google Ads could be the only or just one of the phases of a web marketing strategy.
To understand how to use Google Ads, let's first Nigeria Phone Number understand what it is and how it works. WHAT GOOGLE ADS IS AND HOW IT WORKS Ads (or AdWords , for the nostalgic) is Google's advertising platform that allows anyone to publish text, graphic and video ads among search results. Running a campaign on search engines requires a precise study of keywords, competitors and buyer personas . Let's take an example: let's try to search for the string "armored doors" on Google. Google, through its algorithm, will sift through all the web pages to identify the most relevant results to show. Thanks to the keyword logic, it will also show all active advertisements. Google Ads works with keywords . Once you have defined the keywords for which you want your ad to appear, you will have to decide how much to invest every single day so that your campaign appears only to users who are truly interested in your products and services .
A useful keyword research tool is the Keyword Planner , a solution made available by Google that will help you find new terms and provide you with an estimate of the clicks you can achieve based on the chosen keywords. Imagine you want to search for keywords suitable for an e-commerce site that sells organic dog food. By opening the Keyword Planner and entering the keyword "organic dog food", the tool will show a list of terms with the average monthly searches, the values of the competition and the recommended offer to be able to compete in "the Google auction Ads”. The choice of keywords is essential for the success of the campaign! Think about when you search for a hotel on Google for a stay and you find yourself on the homepage of any room to rent. This happens because whoever chose the keywords with which they wanted to position themselves did so very roughly.
To understand how to use Google Ads, let's first Nigeria Phone Number understand what it is and how it works. WHAT GOOGLE ADS IS AND HOW IT WORKS Ads (or AdWords , for the nostalgic) is Google's advertising platform that allows anyone to publish text, graphic and video ads among search results. Running a campaign on search engines requires a precise study of keywords, competitors and buyer personas . Let's take an example: let's try to search for the string "armored doors" on Google. Google, through its algorithm, will sift through all the web pages to identify the most relevant results to show. Thanks to the keyword logic, it will also show all active advertisements. Google Ads works with keywords . Once you have defined the keywords for which you want your ad to appear, you will have to decide how much to invest every single day so that your campaign appears only to users who are truly interested in your products and services .
A useful keyword research tool is the Keyword Planner , a solution made available by Google that will help you find new terms and provide you with an estimate of the clicks you can achieve based on the chosen keywords. Imagine you want to search for keywords suitable for an e-commerce site that sells organic dog food. By opening the Keyword Planner and entering the keyword "organic dog food", the tool will show a list of terms with the average monthly searches, the values of the competition and the recommended offer to be able to compete in "the Google auction Ads”. The choice of keywords is essential for the success of the campaign! Think about when you search for a hotel on Google for a stay and you find yourself on the homepage of any room to rent. This happens because whoever chose the keywords with which they wanted to position themselves did so very roughly.